Afdhel, a former Fortune 500 business executive, embarked on a remarkable journey after experiencing the devastating effects of the Indian Ocean tsunami in his home country of Sri Lanka. This life-altering experience prompted him to seek a deeper purpose in his work and life.

In 2017, after a 20 year career leading brands at Procter and Gamble, Nokia, Heineken and Absolut Vodka, Afdhel made a pivotal decision to leave the corporate world and devote his life to purpose, impact and storytelling.

Today he is Co-Founder and Chief Storytelling Officer of Conspiracy of Love, a strategic storytelling consultancy, helping C-Suite leaders at Fortune 500 companies like Adidas, Gap Inc., Sephora, and PepsiCo use his Start with Hope ™ Playbook to create cultures where people believe belong and perform. 

He is also the Co-Founder of Good is the New Cool, a creative studio dedicated to making stories and content that fill ‘The Hope Gap’, recently partnering with Time Studios on the ground breaking docuseries ‘The Solutionaries’.

Afdhel’s impact extends far beyond the boardrooms of influential companies. As an international keynote speaker, he has graced stages in more than thirty countries, sharing his insights at leading corporations like Disney, Microsoft,  Walmart, and JP Morgan Chase.

He has also spoken at such prestigious venues such as Cannes Lions Festival, SXSW, the Fast Company Innovation Festival, and the United Nations.

The Purpose Trilogy, Afdhel’s best-selling books (John Wiley and Co), has earned acclaim from industry leaders, for their insightful and accessible approach to unpacking the complex topics of brand purpose, personal purpose and how businesses can be a force for good.

His journalism for Forbes as a Contributor allows him to shine a light on an inspiring movement of leaders, entrepreneurs and creators disrupting business with sustainability and impact.

Afdhel’s prowess as an award-winning poet (‘China Bay Blues’), novelist (‘Strange Fruit’), and documentary filmmaker (‘The Genius of the Place: The Life and Work of Geoffrey Bawa, Sri Lanka’s Premier Architect’)  underscores his fascination with the art and craft of storytelling.

He serves on the board of Choose Love, an inspiring non profit helping refugees and displaced people around the world with humanitarian aid.

On a personal note, Aziz is a proud adoptive father, residing in Los Angeles with his wife, son, and an adorable beagle named Archie.